Soft toys

Add a dash of saffron to your satchel with the Little Dragon Bag Charm! This curly furred dragon has tiny paws, shiny gold horns and ears, and a ...

Wherever you go, wear your heart on your bag! The Amuseable Heart Bag Charm is a gorgeous pop of berry red with dark-chocolate cord boots. With a...

The cheeky Amuseable Love Locks are inseparable, and very happy to be that way! These soft gold and silver locks have embroidered details and sof...

The bubbly Fabulous Fruit Cherry buddies are stretchy-soft and squidgy in scarlet! These twins share a stalk in cocoa brown and a groovy green le...

Bobbly, bouncy and bursting with fun, it must be Fabulous Fruit Raspberry! Stretchy-snuggly in rich sorbet-red, with a jaunty green stalk beret, ...

You can trust this cat to take care of your kit! The Jellycat Bag is beautifully tufty in liquorice fur with creamy highlights. Lined in cotton w...

Bashful Moss Bunny is a bundle of hugs in rich pistachio green. A lop-eared friend with a soft tummy and a silky vanilla bobtail, this soft-pawed...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped ...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped ...

Take it over-easy with the Amuseable Happy Boiled Egg Bag Charm! This happy egg clips onto your bag and helps your day go sunny-side-up. With sof...

The Jellycat Bag Charm is a tiny piece of history – clip it onto your bag and celebrate with us! In black and cream soft textured fur with an ora...

Bashful Sloth knows how to kick back, as soft and flumpy as a toffee sundae! With huge squishy paws for climbing trees, a nougat face and a chocola...

Her rosy cheeks are stitched into the shape of love hearts. There was once a time when mothers fashioned their children’s soft toys by hand,...

Chloe wears a beautiful fairy outfit boasting a crown and fairy wings that’ll bring magic to bedtime. All of Albetta's gorgeous dolls are the perf...

Sweet little elephant baby rattle with floppy ears, long trunk and little tail. This elephant toy is in white is knitted from 100% organic cotton. ...

Our bestselling triceratops knitted dinosaur toy is now available in moss green. Although it looks ferocious, the three horns are soft to touch and...

Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to perfection. With emb...

Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In soft golden biscuit fur with scalloped stit...

Leffy Elf is wrapped up for the North Pole winds in a forest-green jacket with fleecy cream cuffs. With cranberry boots, hat and gloves, candy-cane...

For the cosiest cuddles in the whole North Pole, skate on over to Perry Polar Bear! Unbelievably snuggly, this cloudy cream cub is as soft as fres...

Cordy, colourful, cute and kooky, that's Vivacious Vegetable Carrot! Gorgeously textured and squeezably soft, this bright orange buddy has a punk...

Ronnie Rockhopper Penguin is splendidly dapper, with a smart white bib like a bowling pin! This polar punk has wild silky hair in tufts of black ...

What do you get for the man who has everything? Find out in Leffy's Christmas Gift! The kindly elf seeks a gift for Santa! It's quite the challeng...

Amuseable Snowflake loves to drift, glide and dream in fleecy vanilla fur. With six fuzzy branches, a cheery stitch smile and a beany base for re...

Amuseable Christmas Pudding is splendidly round in gorgeous two-tone fruitcake fur. This festive pudding rocks a cream suedette drizzle, red velo...

Sweater Sausage Dog Pink is all dressed up for a very cosy walk! This toffee pup wears a raspberry rollneck that goes very well with those floppy...

As bright and proud as the Moon itself, it's Bashful Owl. This sturdy bird stands plump and tall on mustard feet, with a matching beak, scalloped...

Clip on the Bashful Bunny Pink Bag Charm for a pop of sorbet surprise. This long-eared bunny has a very short bobtail, watermelon fur and bags of...

Trust the Amuseable Coffee-To-Go Bag Charm to perk up gloomy mornings. With biscotti fur, a frothy cream lid, a chunky cord holder and toffee cor...

Bobbing about on a silver clasp and chain, Munro Scottie Dog Bag Charm is an all-weather treasure. With wind-blown fur, pink ear detail and a nos...

Wherever you’re going, you can bet the Betty Corgi Bag Charm is coming along for the ride! This caramel charm is golden-brown with vanilla ears, ...

  The Ricky Rain Frog Bag Charm bounces along in true frog style! With a strong silver clasp, squeezable paws and a podgy tummy, this leaf-green s...

Bring your backpack to life with the Otto Sausage Dog Bag Charm. This quirky accomplice has hazelnut-chocolate fur with a curious tail and flying e...

Great things most definitely come in small packages. Amuseable Sports Golf Ball is impeccably presented in a white textured fabric, sporting a sue...

Let the cuddles begin! Your little one will love snuggling up with Miffy Terry Plush. This plush is as soft as a cloud and stands at 23 cm tall, pe...

Adorable, loveable, squidgeable, irresistibly silky-soft and huggable: Fuddlewuddle Puppy, it’s undoubtable, is completely and utterly un-put-dow...